Your Work Is Core To Creating Positive Change In The World.

Every day is an opportunity to embody our potential through our work. This asks us to next level our leadership, commit to a purpose-centric vision, and shine our genius with courage.  Will you say YES to transforming work into impact?
Whether you're working solo or leading a team, Pure Potential exists to support you.

We believe your work is
your path to impact,
and profit and purpose
are synergistic.
We believe your work is more
than your offering. It is the
embodiment of your Inner Authentic.
This is your PURE POTENTIAL.


Meet Laura Juarez

Coach, Business Owner, Entrepreneur and Yogi

I love to learn, read voraciously, squirm during small talk and am “that” person at a party who wants to know how you see the intersection of purpose and passion in your life.

I believe each of us craves to come fully alive by discovering, trusting, and embodying our genius; offering the world our amazingness in a way that creates change for good.

Your work is your gift to the world, and your business a path to positive impact and significance.

If you're committed and passionate about embodying your leadership potential and aligning your business results with the impact you most want to have without sacrificing well-being, let me support you.

Your hour has arrived.

What People Are Saying

Pure Potential's Blog

Your Platform Is Privilege

Your Platform Is Privilege

March 25, 2020

Ok… We’re trying something new this week. I’ve heard from many of you that you’d like more video content, so (drumroll please!) HERE IT IS! This week I’m sharing short and sweet wisdom nuggets on 3 important thought starters: Why … Read More

We are DECIDING all wrong

We are DECIDING all wrong

March 12, 2020

Did you know the word DECIDE comes from the Latin word decidere, meaning “to cut off”? This is compelling, yes? A bit of an AHA actually. Most of us make decisions to say YES to something without the accompanying NO … Read More

A Productivity Hack That Will Make You Giggle

A Productivity Hack That Will Make You Giggle

March 6, 2020

Grab a pen and write answer this question: How do I define fun and how much fun am I having?  We humans highly committed to adulting often see fun as secondary; a luxury that comes after all the boxes are … Read More

Executive Leadership, Corporate Board Service and Consultancy Experience