We Believe Your Work Is A Conduit To Creating Positive Change In The World.

What is the highest purpose and original genius of your company and work? Do you believe that profit and purpose can be synergistic?
Every day is a choice to embody that purpose through action.  We believe this is both our opportunity and responsibility.  Will you join the movement of leaders who are choosing holistic & positive impact?
Whether working solo or leading a team, Pure Potential exists to support you on this path.


Meet Laura Juarez

Consultant, Business Owner, Entrepreneur and Yogi

I love new ideas, movement, and nerding out about business. I am “that” person at a party who wants to know how you see the intersection of purpose and passion in your life.

I've led teams, companies, projects, and start-ups for over 25 years, and I'm passionate about helping people come alive through their work and claim their unique genius for the purpose of impact.

Your business is a path to positive impact and significance.

If you're committed and passionate about embodying your personal potential and creating a business that elevates all stakeholders, you've found your home. Our work exists to support you.

Let's Begin.

Recent Blog Posts

Mindfulness Beyond Meditation

May 18, 2020

In this week’s VLOG, we’re talking about the benefits of mindfulness at work, and how you can cultivate it without meditation. Meditation is one tool or technology of mindfulness, but there are others. And companies all over the globe, large … Read More

CoElevation Versus Networking

May 11, 2020

I have a confession: I would rather pull one hair at a time out of my arm than attend traditional networking events. Why? How long do you have? In this vlog, I give you reframe on networking along with specific … Read More

A Growth Versus Fixed Mindset

May 4, 2020

This week, we’re talking about 8 actionable steps that will instantly move us on the continuum towards conscious leadership, which then in turn, plants the seed for lasting cultural shifts within our business and teams. In this VLOG, we’re talking … Read More

What People Are Saying

Executive Leadership, Corporate Board Service, and Consultancy Experience