Your Work Is Core To Creating Positive Change In The World.

Every day is an opportunity to embody our potential through our work. This asks us to next level our leadership, commit to a purpose-centric vision, and shine our genius with courage.  Will you say YES to transforming work into impact?
Whether you're working solo or leading a team, Pure Potential exists to support you.

We believe your work is
your path to impact,
and profit and purpose
are synergistic.
We believe your work is more
than your offering. It is the
embodiment of your Inner Authentic.
This is your PURE POTENTIAL.


Meet Laura Juarez

Coach, Business Owner, Entrepreneur and Yogi

I love to learn, read voraciously, squirm during small talk and am “that” person at a party who wants to know how you see the intersection of purpose and passion in your life.

I believe each of us craves to come fully alive by discovering, trusting, and embodying our genius; offering the world our amazingness in a way that creates change for good.

Your work is your gift to the world, and your business a path to positive impact and significance.

If you're committed and passionate about embodying your leadership potential and aligning your business results with the impact you most want to have without sacrificing well-being, let me support you.

Your hour has arrived.

What People Are Saying

Pure Potential's Blog

Taking the WOO out of manifestation

Taking the WOO out of manifestation

February 13, 2020

I just had the most interesting conversation about manifestation this week, and it is a deja vu chat as there’s a lot of quirky information floating on the law of attraction / manifestation.  If you’ve read popular books on manifestation, … Read More

Own It.

Own It.

February 10, 2020

Pick any topic and engage 5 people about it. My hunch is you will have 5 entirely unique conversations about the same thought starter. Each of us is entirely unique and thus, our impact is entirely ours. The question is: Will … Read More

To Give Joy

To Give Joy

January 27, 2020

Disclaimer:  Huge fan of conscious joy. Question:  What in the world is that? Answer:  Conscious joy is joy by choice in all moments. Question:  How about authenticity?  How about allowing ourselves to feel deeply? to mourn and grieve?  To express … Read More

Executive Leadership, Corporate Board Service and Consultancy Experience