laura_juarez_about_bio

I believe there are some of us - the visionaries, the change agents, the leaders - who feel a deep, abiding call to make a positive impact in the world, to align our work with our genius and passions, and to choose healthy, brave paths.

This is our Pure Potential.


I began my career as an OD consultant with Accenture, helping Fortune 500 companies align their people with their vision and strategy. It was here that my lifelong curiosity about optimal living and performance was birthed.

Today, I am both owner and CEO of Pure Potential, The L. E. Smith Company, and Pure Yoga Asheville, and I have extensive governance experience in the for-profit and nonprofit worlds.

Having studied high achievers throughout my 25 plus year career, I am uniquely gifted at helping people achieve massive breakthroughs.

I’m passionate about helping people align and monetize careers with what most ignites their spirit, and believe deeply that we each can and must pivot towards our passion, mastery, and highest level of well-being in order to make our unique impact in the world.


Pure Potential exists to support high achievers on that path.


Success Happens When the Truth of Who You Are Guides What You Do

laura_juarez_about_laptopTrue to my Gemini spirit, I am a total business nerd, nature-loving adventuress, and oneness Believer with a capital B. I am equally happy with my feet on the earth as I am upleveling business strategy. I ADORE helping people breakthrough their limiting stories and tap their magic.

I feel over the moon privileged to live my life.

The guiding question for me is always, how can my presence on this planet create meaning and awakening for myself and others?

It is the question I pose to you.

I believe your work in the world matters; and so do you.

You have this lifetime. How will you use it?