#39: Staying True to Your Soul When You Brand & Sell

 
 
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Today, I’m talking with Laura McCann, CEO and Co-Creator of Adoratherapy. Every conversation I have with Laura is a blessing. She is a dear friend, mentor, and overall source of inspiration in my life.

And she’s brilliant. Truly. I’ve never met anyone who births and weaves ideas like Laura.  Today, she’s sharing:

Discovering your brand’s DNA
Staying true to what you innately know in a sea of feedback & options.
What a brand actually is (beyond the look and feel)
How to treat your work as your art
And what you absolutely must figure out before you can launch.

She shares intimately about her own journey of seeing her work as part of her spiritual path, and what she has been required to confront and own about herself on that path.