#55: Higher Purpose as Strategy

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In this week’s podcast, we’re talking with Kay McDonald, CEO of Charity Charms.

Charity Charms exist to support non-profits connect with donors and fulfill their vision. They are a clear example of how purpose can transcend intention and become strategy.

But what about the rest of us selling products & services B2B or B2C? We have a higher purpose, yes. (Even if we need to dust it off). But is it part of our organization’s DNA?

We’re going to explore all of this as we talk with Kay, as well as consider the tough question: How do we stay in alignment with purpose when the going gets tough?

To explore more on this topic, I encourage you to watch the companion vlog.

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