I subscribe to Seth Godin’s blog, and truthfully, it is one of the few that I read faithfully. Often, I finish reading and am singing, Right On! Or – That is SO IT!

Not all – but many are Eureka moments. Not because he’s sharing information that is new or falls in the genius category (although some of it does). And not because I agree with all of it (because I don’t). But because he’s incredibly concise. He speaks in punches. No flowery rhetoric, no strange metaphors… just his clear, honest view on reality.

And he is profoundly SETH. His style is unique and unwavering because he speaks from his essence with the intent of authentic inquiry creating and conversation starting.

You could read his blog in a lineup with 50 others and pick his out. He literally puts himself on the page. A little raw and sometimes intended to shake us awake, but always his candid, sardonic opinion presented in a way to bend your mind and widen your perspective.

Authenticity & simplicity are his brilliance.

We all have the opportunity to be profoundly US. Most of us mask our true self by overediting our words – both spoken & written – or copying the style of someone else. How else can we explain that an entire generation of young women repeatedly said “grodey to the max” for the better part of the 1980’s?

But have you noticed that the wildly successful folks with big time tribes are simply the real deal? They put it out exactly the way they feel it & see it? And people SWARM to them because we all love and admire the courage to be authentic.

Being 150% “raw you” takes boldness. Most of us adapt like chameleons to our setting. Adaptability has its place, but there is a fine line between assimilating with the external and abandoning your core essence.

When we abandon who we truly are in an attempt to be who we think we should be, we shortcut people’s access to us in our purest form. Our brilliance (and we are all brilliant in our own way) only manifests when we are authentic with the world.

Thus, donning the mask or wearing someone else’s Superman Cape simply cheats the world of our brilliance. That’s a high cost. Plus, trying to fit into someone else’s cape is just too much work. And even if we can squeeze in, we’ll still never take flight.



I believe your work in this world matters, and so do you. Grab my free e-book, The Pursuit of True North by clicking: https://laurajuarez.lpages.co/pursuit-of-true-north/.